Armando refuses Patricia as his secretary, assuming Marcela wants her to spy on him, given his womanizer's reputation, so, he urges the hiring of another candidate with the most desired requirements he hires Betty and Patricia as his secretaries, after Marcela pressured him, arguing that the company president could not have an ugly secretary representing him. He is engaged to Marcela Valencia, daughter of the other company founder, who also holds a high position in Eco Moda. Armando Mendoza, Eco ModaРІР‚в„ўs new president, is the smart, handsome, and well educated son of one of the company's two, owner-founders. Tired of unsuccessfully searching for a job matching her education and experience, she applies to be the secretary to the president of the fashion company Eco Moda, but sends her rР“В©sumР“В© without a photograph, in hopes of securing an interview however, that job was 'given' to an inexperienced, university drop-out, but very attractive Patricia FernР“РЋndez, who happens to be best girlfriend of the presidentРІР‚в„ўs fiancР“В©e, Marcela Valencia. Betty constantly faces the scorn of her prettier workmates, but eventually is promoted to a senior job, becomes romantically involved with her boss, and receives a grooming makeover.Р”Р„lthough graduated 'magna cum laude' with a bachelorРІР‚в„ўs degree in economics and masterРІР‚в„ўs degree in finance, and fluent in English and French, Betty has been unable to secure a job interview, because, she claims, her ugly photograph ruins her otherwise impressive rР“В©sumР“В©. In the U.S., both the comedy-drama hit ' Ugly Betty' and Televisa program ' La Fea MР“РЋs Bella' are based on the Colombian soap opera.Р”В«eatriz Aurora PinzР“С–n Solano (Betty), is an unattractive, but very intelligent woman working for the Eco Moda fashion design company.

Over a dozen versions of this telenovela have been made in other countries. 'Yo soy Betty, la fea' ('I am Betty, the ugly one'), ] also known as simply ' 'Betty la fea' ('Ugly Betty'), was a popular telenovela ( soap opera) filmed in Colombia, written by Fernando GaitР“РЋn and produced between 1999 through 2001 by the Colombian network RCN. Liliana HernР“РЋndez| script = Fernando GaitР“РЋn| cast = Ana MarР“Вa Orozco

Country = flagicon|Colombia Colombia| year = 1999РІР‚вЂњ2001

Nbc betty la fea